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HubSpot CRM vs SalesForce: A Comprehensive Comparison for Businesses

Author Avatar

Ratul Rahman

5 min read •
Apr 29, 2025
HubSpot
https://26291308.fs1.hubspotusercontent-eu1.net/hubfs/26291308/e9fc005d719d054edb6573afe5efbb9102cc5f36.png
1

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.

Pricing

HubSpot offers a free plan with basic features and paid plans starting at $45/month, making it budget-friendly for small businesses. SalesForce starts at $25/user/month with no free plan, better suited for larger organizations needing advanced features.

Features and Ease of Use

HubSpot is great for inbound marketing, with tools for email and social media, and its interface is intuitive, ideal for beginners. SalesForce focuses on sales management with advanced analytics, but its complexity may require training, fitting larger teams.

Integrations, Scalability, and Support

Both integrate well with other tools, but SalesForce’s AppExchange is more extensive. SalesForce scales better for large enterprises, while HubSpot grows with SMBs. Customer support is robust for both, with SalesForce offering 24/7 options for higher plans.
2

Comprehensive Comparison: HubSpot CRM vs SalesForce for Businesses

In today’s competitive business landscape, choosing the right Customer Relationship Management (CRM) system is crucial for managing customer interactions, streamlining sales, and enhancing marketing efforts. Two leading platforms, HubSpot CRM and SalesForce, cater to different business needs, and this comparison aims to guide businesses in making an informed decision, with a slight lean towards HubSpot for its accessibility and user-friendliness, especially for small to medium-sized businesses (SMBs).

Overview of HubSpot and SalesForce

HubSpot:

Launched in 2014 with a free CRM, HubSpot is known for its user-friendly interface and strong inbound marketing tools. It’s particularly popular among SMBs, offering affordability and scalability for growing businesses. As of recent data, it boasts over 56,500 customers, with a focus on ease of use and integrated marketing features (HubSpot vs Salesforce Comparison - Which is the Best CRM? - Aira).

HubSpot:

Launched in 2014 with a free CRM, HubSpot is known for its user-friendly interface and strong inbound marketing tools. It’s particularly popular among SMBs, offering affordability and scalability for growing businesses. As of recent data, it boasts over 56,500 customers, with a focus on ease of use and integrated marketing features (HubSpot vs Salesforce Comparison - Which is the Best CRM? - Aira).
This comparison will evaluate both platforms across six key criteria: pricing, features, ease of use, integrations, scalability, and customer support, ensuring a thorough analysis for businesses of all sizes.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

3

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

4

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

5

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

6

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

7

Introduction

In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
In today’s competitive business environment, managing customer relationships efficiently is crucial. A Customer Relationship Management (CRM) system helps centralize contacts, track interactions, and streamline sales and marketing efforts. It’s no surprise that 73% of businesses use CRM software as of 2024​.
star (3) 1 (1)

Winner

SalesForce, for its ability to handle large-scale operations and complex business needs, though HubSpot is scalable for SMBs.

Still confused to choose the
right CRM?

Founder & CEO @ Hubxpert. My goal is to make every company using HubSpot succeed in their marketing organisation and automation.

Tonmoy Baidya

Ratul Rahman

Table of Contents:

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