Pinpoint is a rapidly growing platform that relied on HubSpot CMS for its website, but the existing site was outdated, unresponsive, and lacked proper SEO structure. Their pages suffered from layout issues, inconsistent styling, and poor mobile experience — all of which negatively impacted user engagement and search performance. Pinpoint needed a complete website transformation: a modern design system, SEO-ready structure, improved performance, and a blog experience that matched their content strategy.