Are you tired of ineffective marketing strategies? Today’s audience always wants something unique, something that is useful for them and their business
But it doesn’t always have to be like this.
It might surprise you but you can do your marketing effectively without extra hassle.
Let’s face it, doing marketing for startups is hard. Startups have many fields in which they need to spend their time, and they often avoid marketing because it usually seems complex to most people. The scenario for startups in Bangladesh is even tougher.
But fear not! In this blog, we talk about all the efficient marketing strategies your startup can use to grow in the Bangladesh market.
In this blog, we will talk about 10 important and effective marketing strategies.
Let’s dive into it!
Before doing anything, you need to create your brand image first.
Define your target audience, brand values, brand stories, and visual identity. These things will help you out while reaching a customer. Your audience will be able to connect with your brand.
At least create some business cards that you can distribute during any events that you will attend.
This simple step can increase your brand awareness by a lot.
Content is one of the most important weapons to have in your arsenal. You can use your content in many ways to draw an audience to your business. In most cases, you can easily create content without any cost. If you can create enough engaging content then it is sure to work for your business.
In recent years we can confidently say that attention is the currency. More attention means more potential customers for your business.
Now you can ask what kind of content you should create.
Any kind of content can work for your business if you can make your content engaging. Let’s take a look at some of the categories you can work on.
Now you have to understand one thing. What does your audience want? If you can create your blog around the needs of your audience then you are guaranteed to get an audience. Let’s say someone wrote a blog that explores some cost-cutting strategies. We would never read it as our primary objective is to equip us with the tools and insights to drive exponential growth. After all, for a growth-oriented company, cost-cutting should not be an effective solution compared to maximising the impact of your marketing efforts.
Select your target audience, think about their needs, their pain points, and only then create your amazing blog.
Now do you need to create frequent content like them? Not really! But what do you need to learn from them? You need to learn how to make engaging content.
Now what is engaging content? Engaging content means that kind of content which instantly makes you interested and keeps you wanting more.
Now to create engaging content.
To create engaging content you need to understand what aligns with the interest of your audience. For example, if you provide information about the wholesale market to someone who doesn’t need it then your content won’t be engaging to that person.
Then use captivating headlines, use the power of storytelling, and make your content valuable by offering insights, and solutions. Polls and leaving questions can be another way to make your content engaging.
This will make sure to attract the audience to your social media thus increasing brand awareness.
Nowadays the popularity of video content is increasing day by day. Especially short video content or reels if I want to specify.
You can create short engaging videos that might help your business.
Bonus Tip: Don’t forget to engage your audience positively on social media. This will help you to get organic reach.
Out of content ideas? No worries.
You can always recycle your old contents. Make the most out of your content. Find out which content was an absolute hit for your business. Now take that content and break it down into different kinds of content.
You can make short videos, step-by-step guides, and infographics just from one hit blog.
LinkedIn deserves a section because it has its own strategy.
LinkedIn is a very underrated and underused platform for Bangladeshi people. But this is a very strong social media platform. People only understand Facebook and Instagram when we talk about social media.
LinkedIn connection is a very strong tool for new business owners. This tool can increase brand awareness significantly. But don’t just send connection requests and sleep, engage with your connections.
Local SEO is an amazing strategy for local businesses and it’s free.
This practice can make your local visibility more clear for the people around your area.
For this, you need to identify local keywords related to your business, publish blogs around those keywords, optimise your Google Business account, and get listed in different directories.
Google My Business is a free tool for your business. This is arguably one of the best strategies for local businesses. This tool allows your business to show up on Google Maps.
Just opening up a Google My Business account is not enough. You need to optimise your profile on your Google My Business account and verify the ownership of your business.
Otherwise, your business won’t show up higher on the search results.
Also, you have to make sure that all your information is the same on all directories.
Word of mouth is an effective method for marketing. This encourages your existing customers to refer your service or product to other people as they will get some discount on their next purchase.
This also plays a very different role in terms of trust factor. People tend to trust a brand when the brand is referred to by someone they know. This means encouraging customers can make a huge impact on your sales.
This is one of the best marketing strategies in the realm of business. It doesn’t matter if you have a low budget or a high budget. Cold email marketing is a surefire shot. But you have to execute it properly. An email campaign has many steps to execute.
If you don’t know how to properly execute an email marketing campaign do read our dedicated cold mail marketing blog.
Contact us for any kind of help you need.
Many companies often host events or launch promo codes for their service or products. Take FoodPanda for example. They always give their customers discounts on many restaurants. This makes the customers come back for more.
You don’t need to do something grand like FoodPanda. You can start with small giveaways, and promo codes with 5-10% discounts that might bring more customers to your business.
You can hold a contest too. Bangladeshi people like to get competitive. Furthermore, you can easily give your company products as a prize.
Lead magnets are a great way to gather attention to your business.
Lead magnets are a great way to show your expertise.
Lead magnets can be infographics, pdf, cheat sheets, or anything else.
But you have to remember that your lead magnet must be useful to your audience. If they don’t find it appealing enough then there is zero chance that they will download your lead magnet.
So, to create your lead magnet identity your target audience first then find out what would be helpful for them. After that, you can create your lead magnet in whatever format you want. You can easily use those collected leads from your lead magnet to run cold email campaigns.
Finally, the most important part of your strategy!
Have an organised system for your business or CRM to be exact.
You can collect leads, run campaigns, write blogs, and reach potential customers through cold emails but to get 100% outcome from all strategies you need an organised system to maintain everything in your business effectively.
That’s where CRM like HubSpot comes in.
In Hubxpert we personally use HubSpot to automate, maintain and organise everything related to our business. Be it social media, blogs, customer lifecycle management, or email marketing. We can manage everything from HubSpot. This gives us more time to spend on things that generate revenue. Furthermore, we can avoid all the hassle of managing multiple tools for different tasks.
There is no magical strategy that will elevate your business instantly. Marketing takes effort and time. Be consistent with your strategy and it will surely bring you results.
Want to skip all the marketing hassle?
Contact us to get a free consultation to get started.